Digital KPIs don’t matter unless they move FFB yield and OER.
Too many estates measure digital activity…but not the agronomic outcomes that actually drive performance.
Real transformation happens when every digital metric is directly tied to a biological or operational KPI.
Faster detection-to-treatment. More accurate field coverage. Higher consistency in harvest quality. That’s the real ROI of digitization.
Digitize what moves the crop. Measure what shifts the estate.
What’s one digital KPI you believe should be tied more tightly to agronomy?
Kenny Chew, ABS Country Head (Thailand)
hashtag#DigitalAgriculture hashtag#FFBYield hashtag#OER hashtag#Agritech hashtag#PlantationLeadership
