We often assume digitalization fails because the tech isn’t good enough.
But that’s almost never the problem.
The real friction sits in human behaviour.
Old habits.
Comfort zones.
Ways of working that feel “safe” even when they’re outdated.
You can roll out the best platform on the market…
…but if teams don’t change how they decide, share, and operate, nothing actually transforms.
Digitalization becomes real when:
– behaviours shift
– leaders model the new way
– reinforcement beats resistance
– culture makes change the default, not the exception
Tech accelerates.
People transform.
And transformation only sticks when behaviour does.
If this is the part of digitalization you’re wrestling with, you’re not alone.
- Kenny Chew, ABS Country Head (Thailand)
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